How CrossFit Wynwood Made $228 in its First Week on MoreGyms

CrossFit Wynwood is a local Miami gym located in the heart of the Wynwood neighborhood. CrossFit Wynwood is known for offering an inclusive environment where individuals of all fitness levels can thrive. The gym prides itself on its community-oriented approach, creating a supportive atmosphere where members are encouraged to push their limits, celebrate their achievements, and grow together physically.

The Power of MoreGyms

With MoreGyms you can find gyms super easy with our powerful search and filtering. MoreGyms gives you the power to filter gyms based on amenities and equipment, making it a great tool to keep you on track with your fitness goals. Once you've found the perfect spot, MoreGyms gives you the power to secure a day pass before you walk through the door. A process that once created countless headaches, and wasted precious time can now effortlessly take less than a couple of minutes.

Strategies Implemented

In Miami, it is clear that there is a ton of social influence insane and the focus on health wellness is rising.

1. Using Social Influence to a Gym's Advantage

Bringing CrossFit Wynwood its first dollars using MoreGyms was accredited to the power of social media and providing influential people white glove treatment. The main influencer we connected with in Miami was NELK member, Jimmy Gambles. Jimmy has a social media following of 370K+ personal Instagram followers and is a part of both Happy Dad and NELK who collectively have tens of millions of followers across all platforms.

Before we met in Miami, Jimmy claimed he didn't like "CrossFit" but claimed he wanted to get shredded for a bodybuilding competition that NELK was putting on where the winner takes home $100K cash. The moment Jimmy finished his first workout at CrossFit Wynwood, he said "Are we coming back here tomorrow?" He claimed he loved the outside turf section, the fact that you can take your shirt off, and the overall vibe of the open gym layout. All it took was Jimmy walking into the doors one time, to then where he spent money on day passes and drinks for an entire week using MoreGyms.

2. Get On the Wave of the Health Boom

It's never been a better time for gyms to boost marketing efforts so they can capture and grow market share in their surrounding area. Below are some stats on the recent fitness health boom:

Growth of the Fitness Industry

The global fitness industry has seen significant growth, with a current valuation of $244 billion and an annual growth rate of 5%-10% (Wellness Creative Co.). The industry is made up of a wide range of segments including gyms, studios, health clubs, wearable tech, fitness apps, online training, and equipment.

Generational Shifts

Millennials and Generation Z are significant drivers of the fitness market, with a high percentage of both demographics engaging in regular exercise. Millennials, in particular, are willing to spend money on compelling fitness brands, seeking personalization and experiences over material possessions. Gen Z presents a relatively untapped market, with a high interest in both gym-based and online fitness activities.(Wellness Creative Co.)

Market Opportunities

Asia, with a focus on China and India, along with Poland, Turkey, the Middle East, North Africa, and Latin America, are identified as regions with significant growth opportunities for the fitness industry. Boutique studios, in particular, are outpacing traditional health clubs in growth, especially in China (Wellness Creative Co.)

3. Having your gym as a top spot on MoreGyms

It's no secret that when you are in Miami, CrossFit Wynwood is at the top spot. To get to the top spot it's important to first make sure your gym is signed up, which takes less time than signing up for Instagram. The second step is to make sure all your gym's information is up to date. The more accurate your gym information is the higher ranking you will have and the better user feedback you'll get.

Breakdown

If you made it this far, you'll now get to see the breakdown of how CrossFit Wynwood brought in an additional $228 in its first week on MoreGyms.

Conclusion

In conclusion, CrossFit Wynwood being listed on MoreGyms has proven to be a resounding success. The potential for local gyms to thrive in today's competitive fitness landscape is amazing with platforms like MoreGyms. As we celebrate this accomplishment, it's crucial to encourage fellow gym owners to explore similar avenues for growth, recognizing the invaluable support these platforms offer to small businesses within the fitness industry. Together, we can continue to inspire and facilitate healthier lifestyles for all.