When we look at the fitness trends from 2023 and how 2024 is shaping, it is clear that there has never been a better time to be a fitness company. The fitness industry has seen a huge jump in popularity following the "health boom" that took place in starting mid 2023. As popularity in the industry rises, you see companies prosper financially allowing them to further expand R&D and tap into a bigger and diverse audience. Below are the top 10 fitness apparent trends dominating in 2024:

1. Athlesiure

Expect to see more brands trying to tap into the dual look when it comes to fitness clothing. The athlesiure style allow brands to position themselves around being lifestyle brand making them more appealing a wider group of consumers. YoungLA out of Los Angles, California did this very well when they recently introduced a line of mens going out wear.

2. Functional Training

Functional training programs have started to shift their marketing away from only trying to tap into the best of the best. Instead, functional training companies like HyRox have made functional training more mainstream allowing fitness brands to tap into new audiences.

3. Running Wear

Running gained hockey stick traction late 2o23 positioning its self to dominate in in 2024. When it comes to running clothing, it seems brands have started to focus on combining community and fashion. Brands like LSKD and Minted NewYork have both focused on building their communities through running and staying on top of fashion trends.

4. Sustainability in Fitness

Eco-friendliness has influenced gym operations and fitness apparel, with brands making it a priority to source materials that are made using energy-efficient processes, and made with reduced plastic use. This shift is in response to a growing demand among consumers.

5. Strength Training

There's a growing interest in high-intensity interval training (HIIT) and strength training. These workouts offer significant health benefits, from improving bone density to boosting cardiovascular health, appealing to those with limited time who still want effective exercise. Clothing companies like Nike are tapping into this market with the push of their Metcon training shoe and Nike Pro Weight Plates.

6. Outdoor Exercise

The desire for outdoor activities remains strong, with fitness walking, hiking, and cycling among the preferred choices. These activities not only provide a physical workout but also offer mental health benefits by connecting individuals with nature. Clothing companies like RhoBack are benefiting financially with the rise of outdoor fitness.

As we continue 2024, it's clear that the fitness apparel and workout trends are evolving to meet consumers' changing needs and preferences. From embracing bold designs and sustainable practices to leveraging technology for personalized workouts and recovery, the future of fitness fashion and exercise is dynamic and inclusive.